By Paddy
Posted The Mystery of Marketing – The newsletter
I have spent the last week or so trying to understand how email marketing campaigns – also known as newsletters – work. Sales and marketing experts say that the humble newsletter is [...]
I have spent the last week or so trying to understand how email marketing campaigns – also known as newsletters – work. Sales and marketing experts say that the humble newsletter is [...]
I’m reading a great book right now called Publishing 101, by Jane Friedman. She is a columnist with Publishers Weekly and writes a very useful blog at JaneFriedman.com. She’s been in [...]
I had always thought of ‘murder in the first degree’ as something dating back to mediaeval times in England. It certainly has that ring to it. But it turns out, it’s not an [...]
I’m going to be speaking to Sisters in Crime in April about book marketing, and my journey through the dizzying world of how to place and sell your book. So let’s start with the basic question: [...]
I got the great news this week that The Devil’s Half Mile has been nominated for an Audie Award, for best male narrator. The book was narrated by Euan Morton, who, if you don’t know, [...]
The Bookseller’s Indie Bookshop Christmas Trading Survey reports independent bookshops in the U.K. and Ireland “enjoyed a bumper end to 2018, with ‘excellent’ Christmas [...]
Here it is, ladies and gentlemen, the official hardback cover of The Devil’s Half Mile. It arrived the mail the other day – or at last a half dozen covers arrived, in a long flat [...]
Publishers Weekly was kind enough to interview me recently. An excerpt from the interview appeared in the physical magazine, and another excerpt was posted online this week. PWs Lenny Picker [...]
I just got back from a fantastic visit to Memphis, and the American Booksellers Association Winter Institute, which is an annual gathering of independent booksellers. The people I met there were [...]

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