Marketing

I have spent the last week or so trying to understand how email marketing campaigns – also known as newsletters – work. Sales and marketing experts say that the humble newsletter is [...]

I’m reading a great book right now called Publishing 101, by Jane Friedman. She is a columnist with Publishers Weekly and writes a very useful blog at JaneFriedman.com. She’s been in [...]

I’m going to be speaking to Sisters in Crime in April about book marketing, and my journey through the dizzying world of how to place and sell your book. So let’s start with the basic question: [...]

The Bookseller’s Indie Bookshop Christmas Trading Survey reports independent bookshops in the U.K. and Ireland “enjoyed a bumper end to 2018, with ‘excellent’ Christmas [...]

Here it is, ladies and gentlemen, the official hardback cover of The Devil’s Half Mile. It arrived the mail the other day – or at last a half dozen covers arrived, in a long flat [...]

You may not believe this, but we are in the midst of an independent bookstore boom. This week, the new York bookstore Shakespeare & Co. announced that it will open three new stores, two of [...]

I just got back from a fantastic visit to Memphis, and the American Booksellers Association Winter Institute, which is an annual gathering of independent booksellers. The people I met there were [...]

Since I last posted, several people have written to tell me that they, too, are engaged in a career change – or at least are thinking about it. Many of them are terrified by the prospect. I [...]

A little over a year ago, I decided to make a slight career change. After 20 years reporting, editing and producing in every news medium, I thought I might try something new. I’ve always [...]

50 Cent filed for bankruptcy today in Hartford Connecticut. But that doesn’t mean he’s going to have to go back to slinging crack to make ends meet. That’s because Curtis Jackson (his real name) [...]