By Paddy
Posted The Mystery of Marketing – The newsletter
I have spent the last week or so trying to understand how email marketing campaigns – also known as newsletters – work. Sales and marketing experts say that the humble newsletter is [...]
By Paddy
In Articles, books, Branding, Business, Education, Explainer, fiction, Marketing, Non-fiction, research, Writing
Posted Publishing 101
I’m reading a great book right now called Publishing 101, by Jane Friedman. She is a columnist with Publishers Weekly and writes a very useful blog at JaneFriedman.com. She’s been in [...]
By Paddy
Posted How to market your book, part 1
I’m going to be speaking to Sisters in Crime in April about book marketing, and my journey through the dizzying world of how to place and sell your book. So let’s start with the basic question: [...]
Big news from UK and Eire bookstores
The Bookseller’s Indie Bookshop Christmas Trading Survey reports independent bookshops in the U.K. and Ireland “enjoyed a bumper end to 2018, with ‘excellent’ Christmas [...]
