By Paddy
Posted The Mystery of Marketing – The newsletter
I have spent the last week or so trying to understand how email marketing campaigns – also known as newsletters – work. Sales and marketing experts say that the humble newsletter is [...]
I have spent the last week or so trying to understand how email marketing campaigns – also known as newsletters – work. Sales and marketing experts say that the humble newsletter is [...]
I’m reading a great book right now called Publishing 101, by Jane Friedman. She is a columnist with Publishers Weekly and writes a very useful blog at JaneFriedman.com. She’s been in [...]
I’m going to be speaking to Sisters in Crime in April about book marketing, and my journey through the dizzying world of how to place and sell your book. So let’s start with the basic question: [...]
Rising rent is one of the biggest reasons that bookstores lose their leases. I feel very conflicted about this. On the one hand, I love books and bookstores, and I hate the idea that as business [...]
50 Cent filed for bankruptcy today in Hartford Connecticut. But that doesn’t mean he’s going to have to go back to slinging crack to make ends meet. That’s because Curtis Jackson (his real name) [...]
A lot of people have been asking what the heck happened in China this last couple of weeks, and whether it’s a problem for us. Let’s answer the second question first: no. The sharp correction in [...]
All of a sudden, people are freaking out about the bond market. Blackstone’s Stephen Schwarzman, JPMorgan’s Jamie Dimon and economist Nouriel Roubini are all on record wringing their hands about [...]
From the Wall Street Journal: One of America’s oldest corporate law firms is diving into the business of representing activist investors, betting that these agitators are going mainstream—and [...]
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