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Paddy Hirsch – Author, journalist, explainer Paddy Hirsch – Author, journalist, explainer Paddy Hirsch – Author, journalist, explainer
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By Paddy
In Articles, books, Branding, Business, Design, Education, Explainer, journalism, Marketing, Sales, Social Media, Writing
Posted June 30, 2025

Five Reasons Why Book Covers Are Key (And Worth Paying Up For)

1. They’re basically your book’s first date outfit Let’s be real – people absolutely judge books by their covers. You’ve got maybe three seconds to catch [...]

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By Paddy
In Business, Design, Economy, Explainer, Social Media, Uncategorized, Writing
Posted June 29, 2025

Some coherent thoughts on AI…

… that I mostly agree with. From Balaji Srinivasan (1) First, the new bottleneck on AI is prompting and verifying. Since AI does tasks middle-to-middle, not end-to-end. So business spend [...]

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By Paddy
In Articles, Business, Case Study, Education, Explainer, Internet, journalism, research, Social Media, Writing
Posted June 11, 2025

Journalism with Chat GPT

I received an assignment recently: to write a story about how much Presidents in the past have increased their net worth whilst in office. I started out by using good old Google to see if I could [...]

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By Paddy
In Audio, books, Branding, Case Study, Design, Education, Explainer, fiction, Interviews, journalism, non fiction, Non-fiction, research, Social Media, writing, Writing
Posted June 4, 2025

The Principles of Audio Storytelling

Good audio storytelling is a craft that blends writing, performance, and sound design into a cohesive emotional and narrative experience. Whether it’s a podcast, radio piece, or audio [...]

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By Paddy
In Articles, books, Branding, Business, Explainer, Internet, journalism, Marketing, research, Sales, Selling, Social Media, Uncategorized, writing, Writing
Posted April 30, 2025

How I learned to love selling (my) books

There’s no way to get around this basic fact: writers today can’t just be artists; we also have to be salespeople. Back in the day, the dream scenario used to be that one wrote a [...]

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